Nowadays, the demand is very high, and we are immersed in times of great changes aimed at a paradigm characterized by permanent, ubiquitous accessibility, efficiency, value chain transformation, globalization, information technologies, extreme competition, price wars, and regulatory changes that require us to focus all our efforts to compete successfully. Netaselcom is facing two major transformations: digital transformation and a shift towards full sustainability. Confronting these transformations, along with the ones imposed by the rules of competitiveness and innovation, leads to almost constant changes. Add to this a VUCA environment (acronym used to describe Volatility, Uncertainty, Complexity, and Ambiguity of conditions and situations), and new tools are required to tackle this complexity. We are living in challenging times. Experience shows that strategies must be based on the value provided to the market through a distinctive value proposition. Users frequently face a confusing array of products and services to choose from. A user buys from the company that offers the highest perceived value, meaning that users evaluate the differences between all the benefits and costs of a market offer in relation to competitive offers. That is why we have designed a value proposition based on the following six vectors, understood as "every projective action that has variable quality and intensity":
Strategy and Transformation Vector
- Customer Centrality and People's Perspective.
- We base our competitive strategy on people and technology.
- We have a strong corporate ambition but with a foundation of sincere service, commitment, and humility to grow well. Humility is a form of wisdom, a way of being and relating that tends to make room for others.
- We seek corporate growth by fostering the growth of our people, our clients, our suppliers, partners, and society.
- Netaselcom seeks the community's sustainability by maintaining a long-term competitiveness that revolves around people.
- We continually pursue excellence, an innovative culture, concern for people's development, a concept of leadership based on vision and service, a mission that embraces both the company and society.
- We aim to have the capacity to adapt and evolve with our clients.
- We aim to delight customers by strategizing, innovating, learning, leading teams or communities.
- We seek individuals who combine vision, passion, demand, and humility.
- We strive to create and transform realities into proposals that allow creating sustained value for people, whether they are customers, employees, or society.
- We pursue strategic agility to seize future opportunities.
- We aim not to lose sight of the details.
- We aim to have an architecture with great adaptability and flexibility to have fluency in the company's ability to adapt in changing contexts and amidst increasing disruption threats.
Innovation Vector
- Innovation is the effort to create new value for customers and is a culture that allows adapting to changes assuming there is risk in it.
- We practice innovation as it enables us to identify the future needs of our customers and anticipate change.
- We aim to achieve cultures that internalize dual registration; being very productive and efficient with current solutions and being open and disciplined in creating new value, thereby ensuring our organization's competitiveness.
- We observe, innovate, propose, contrast, with the purpose of creating future value for the customer.
- We seek a balance between solving day-to-day issues and exploring future business opportunities.
- Innovation is the key factor for survival and sustainable long-term growth.
Quality Vector
- We select manufacturers and suppliers with criteria, well-known in the market and with high-quality products.
- We create and provide real value to the market by adding a set of support services designed to help and improve our customers' experience.
- We personalize and adapt products and services to specific and concrete needs.
- Customer orientation, pursuing their satisfaction and exceeding their expectations.
- Committed to continuous improvement, effectiveness, and efficiency as a way to sustain our value proposition.
- Competent human team based on education, training, and appropriate experience. Team predominantly composed of Telecommunications Engineers.
- We have a learning plan to maintain and acquire the skills necessary for market demands.
- The organization's promotion and sales actions are carried out with responsible marketing criteria, ensuring that information is transparent, specific, and accurate, promoting the responsible and safe use of products, avoiding unethical sales techniques, and respecting customers' privacy.
- We have implemented a certified quality management system UNE-EN ISO 9001:2015. See certificate - Quality and environment policy.
Economic and Financial Vector
- We seek economic competitiveness while ensuring the sustainability of our value proposition.
- We set prices based on good value; we aim for the right combination of quality and good service at a fair price.
- The organization promotes the national economy by using, whenever possible, local resources both material and human for production, distribution, and commercialization processes.
- We pursue financial health and responsible management of society.
- The organization is up to date with its obligations to the Tax Authorities and Social Security.
Environmental Vector
- We have created a creative model and culture to work towards sustainability and environmental protection.
- Netaselcom is committed to environmental protection, pollution prevention, sustainable resource use, and promoting recycling and circular economy.
- We calculate our carbon footprint annually and offset it by collaborating with the Bosquia foundation where we reforest a forest in the name of Netaselcom.
- We are registered in the Integrated Industrial Registry as producers of electrical and electronic equipment to assume the costs derived from managing the waste from the equipment we put on the national market.
- We have implemented a certified environmental management system UNE-EN ISO 14001:2015. See certificate - Quality and environment policy.
Social Vector
- The organization ensures a good work environment and optimal social dialogue through the implementation of measures that guarantee adequate socio-labor conditions regarding hiring type, salary level, working hours limits, workplace health, wage equality, and measures for work-life balance.
- We integrate into the associative fabric of our sector with the aim of achieving promotion policies, training, or joint work, developing inter-company cooperation.
- We are committed to the values of Humility, Authenticity, Empathy, Agility, Proximity, and Discretion.
- We collaborate financially with the Red Cross foundation. See certificate
We hope to have convinced you that our value proposition is superior to that of our competitors and that you will select us as your reference supplier from now on.